lifestyle

AIA And BCA Launch Maksima Life Protection, An Affordable Premium Protection Solution

PT AIA Financial (AIA) and PT Bank Central Asia Tbk (BCA) have launched the Maksima Life Protection (JIMI), a traditional life insurance product aimed at securing family finances and providing peace of mind for future generations.

Life insurance is not yet a key part of financial planning for Indonesian families. This is evident from the life insurance penetration rate, which reached only 6.6% of the Indonesian population in the first half of 2024. As financial needs grow at every life stage, having life and financial protection becomes essential, especially for working-age customers who are the economic backbone of their families.

Haryanto T. Budiman, Director of BCA, stated, "We are committed to continuously offering diverse financial products that can be tailored to our customers' needs, including financial protection solutions. This reflects our commitment to assist customers, especially those with significant family responsibilities. We understand that everyone wants to secure their loved ones' future, and JIMI is here to provide that solution."

Kathryn Parapak, Chief Marketing Officer of AIA, mentioned, "We present JIMI as a protection solution that also supports our customers' life expectations. In line with our commitment to help millions of families in Indonesia live healthier, longer, and better lives, we aim to cover all aspects of life, assisting customers in adopting a protected healthy lifestyle. The protection we offer is holistic, integrating the health and well-being of our customers at every life stage."

JIMI is a traditional life insurance plan with a 20-year coverage period that provides optimal protection with a total coverage amount of up to 315%, which includes:

- 100% of the initial coverage amount for death benefits

- A booster benefit of up to 110%.

- Additional benefits include 100% initial coverage if death occurs due to an accident.

- An extra 5% coverage is available if premium payments are made through BCA credit card auto-debit.

The added coverage aims to help counter the effects of inflation on the benefits passed on to beneficiaries.

In today's fast-paced life and changing economic needs, JIMI offers flexibility with various plans and payment terms. The Vita plan is ideal for those seeking life protection with optimal coverage boosts at a more affordable base premium. Meanwhile, the Value plan suits those wanting protection with a 110% premium return if the insured is alive at the end of the term. This feature not only provides significant financial benefits but also helps in planning for the family's future.

JIMI offers convenient premium payment options, including single payment, 2 years, 5 years, and 10 years.

JIMI also includes the AIA Vitality membership option, encouraging customers to adopt a healthy lifestyle in a simple and personalized way through three stages: know your health, improve your health, and enjoy the rewards. With AIA Vitality, customers are motivated to maintain a healthy lifestyle while earning lifestyle rewards and cashback on future premiums based on their AIA Vitality status at the end of the period.

Maxima Life Protection (JIMI) provides access to comprehensive protection at an affordable premium, starting from Rp550,000 per month. Through JIMI, AIA and BCA are committed to supporting Indonesian families in planning for a better future by ensuring protection and promoting a healthy lifestyle.

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Tag: AIA Financial BCA Life Protection