lifestyle

Equity Life, Dayin Mitra, And Sogo Have Collaborated To Launch "Lifestyle Protection." What Does This Entail?

PT Equity Life Indonesia and PT Asuransi Dayin Mitra (Dayin Mitra) have partnered to launch Lifestyle Protection for customers of PT Panen Lestari Indonesia (Sogo). This initiative offers comprehensive and flexible insurance coverage for products purchased at Sogo outlets across Indonesia, providing financial protection against risks associated with accidents as well as coverage for damage or loss of items. Handaka Santosa, the Chief Executive Officer of Sogo Department Store, expressed enthusiasm for this collaboration, highlighting its added value for Sogo customers nationwide.

“With the introduction of Lifestyle Protection, our customers can shop with a sense of security and comfort, while also receiving protection for their purchases and personal safety. This represents an innovative step aligned with our commitment to delivering the best shopping experience for the community,” he stated in a press release on Tuesday, December 3, 2024. Meanwhile, Samuel Setiawan, the President Director of Equity Life Indonesia, expressed confidence that this partnership will foster positive transformation and enhance access to insurance for all segments of Indonesian society.

“This is a strategic move for us to provide more efficient and accessible protection. With the support of technology and an extensive network, we believe Lifestyle Protection will be a preferred choice for those looking to secure their financial future,” he remarked. Additionally, Dewi Mandrawan, the President Director of Asuransi Dayin Mitra, emphasized their readiness to safeguard the public against potential losses or damages to items purchased at Sogo stores. “This ensures that all Sogo customers can shop with peace of mind and comfort,” she concluded.

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Tag: Dayin Mitra Equity Life Sogo