A Significant 79 Percent Of The Indonesian Population Enjoys Drinking Coffee, And A Creamy Coffee Blend Could Serve As An Appealing Variation For Coffee Enthusiasts

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A Significant 79 Percent Of The Indonesian Population Enjoys Drinking Coffee, And A Creamy Coffee Blend Could Serve As An Appealing Variation For Coffee Enthusiasts

Monday, 13 Jan 2025

Coffee has become an integral part of urban lifestyle, particularly among Millennials and Generation Z. It transcends mere daily necessity, evolving into a symbol of creativity and flavor exploration.

In 2023, Snapcart, a big data startup focused on purchasing behavior, conducted a survey revealing a high coffee consumption rate among Indonesians, with approximately 79 percent consuming coffee at least once a day, predominantly in the morning.

Currently, the variety of coffee beverages has expanded significantly, moving beyond traditional flavors.

Modern coffee enthusiasts can explore unique flavor combinations, including milk, syrup, matcha, honey, and even coconut.

In response to this trend, Dairy Champ has partnered with renowned barista Muhammad Aga, the owner of a coffee shop, through the #RacikanCreamyJuara campaign.

Coffee-loving artists Chicco Jerikho and Merdi Octavia have also joined in to enhance this inspiring experience.

The campaign aims to inspire coffee lovers to craft their own café-style coffee creations according to their preferences.

With Dairy Champ, coffee enthusiasts can create unique blends featuring a distinctive and enticing creamy flavor.

"We conducted a poll on social media with over 200 respondents, and the results indicated that around 67% felt that the coffee they consumed at cafés did not provide the desired creaminess. Therefore, we aim to support the flavor exploration of modern coffee lovers by offering high-quality products made from selected ingredients, enabling them to easily create their own coffee creations," stated Dodi Afandi, Marketing Manager of PT Etika Beverages Indonesia, on Thursday, January 9, 2025.

Aga, as a professional barista known for his expertise in crafting various types of coffee, effectively conveys the core message of this campaign in an authentic and relevant manner to coffee enthusiasts.