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Building A Future With A Better Lifestyle

Friday, 21 Feb 2025

Indonesia is a country with rapid growth. With a large population and a dynamic market, the opportunities to build a better future are increasingly wide open. Two main factors that play a role in achieving a quality life are investment and lifestyle. Indonesia is moving towards a brighter future with an investment strategy that focuses on people's welfare. The government continues to attract private investment that can create economic opportunities and jobs. Meanwhile, the public sector remains a priority to improve health services, clean water, and sanitation. This step is not only oriented towards economic growth but also towards improving the quality of life of the community as a whole. The poverty rate in Indonesia reached its lowest point in history, namely 8.57% in September 2024. The definition of the poverty line in Indonesia refers to basic nutritional needs of 2,100 calories per person per day, with a minimum expenditure of IDR 595,242 per capita per month. With an ambitious target to eliminate extreme poverty by 2024, the government has succeeded in reducing the extreme poverty rate to 0.83% in March 2024 from 1.12% in the previous year. 

According to Ricardo Hausmann, founder and director of Harvard's Growth Lab, poverty is a consequence of low productivity. Therefore, the most effective solution is to create a more inclusive economy and provide high-quality jobs. Hausmann emphasized that economic growth and poverty alleviation are two things that cannot be separated. Increasing GDP per capita reflects more job opportunities and higher levels of productivity. "I think growth and poverty alleviation are two sides of the same coin. In the sense that higher GDP per capita implies more jobs per capita," said Hausmann, when met at the Shangrila Hotel, Jl. Karet Tengsin, Central Jakarta on Tuesday, February 18. "If you want to grow, you need more jobs and have jobs to be more productive," he continued. 

Paul Polman, a business leader and campaigner, highlighted the importance of courage in making decisions with a long-term view. One initiative that reflects this is the Free Nutritious Meal (MBG) program initiated by President Prabowo Subianto. 

This program aims to address the challenges of malnutrition among the poor and have a lasting impact on future generations. 

On the other hand, the private sector also has an important role in creating sustainable economic growth. Arsjad Rasjid, Chairman of the Board of Trustees of the Indonesian Business Council, emphasized that the business world can participate in ensuring the welfare of all Indonesian people. With cooperation between the public and private sectors, Indonesia can achieve growth that is not only high but also inclusive. 


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