lifestyle

Active Lifestyle Becomes The Identity Of Urban Society

In recent years, an active lifestyle has become part of the identity of modern society, both in daily activities indoors and outdoors, as well as sports activities. 

A survey from an Indonesian research institution stated that 9 out of 10 urban communities have an active lifestyle, as seen from the increasing number of sports activities that have now become part of the lifestyle of modern society. However, unfortunately, this increasing trend of active living is not balanced with the public's understanding of the need for electrolytes when doing activities and sweating. 

In this regard, Mizone continues to strengthen its commitment to supporting the active lifestyle of the community through the latest innovation, Mizone COCOBOOST. Complementing the two previous variants, Mizone COCOBOOST comes with 808 mg of electrolytes, lower sugar, and lower calories, making it a healthier choice. Mizone COCOBOOST is formulated to replace the need for electrolytes lost through sweat, to help the community's active lifestyle, so that it is #OnTerus. 

VP General Secretary of Danone Indonesia Vera Galuh Sugijanto said that Mizone, as a brand that was born and grew with the Indonesian people for 20 years, believes that innovation begins with listening. "Through the process of listening to the needs of the community, especially to support an active and modern lifestyle, we want to introduce one of our latest innovations, namely Mizone COCOBOOST," said Vera in a press release quoted in Jakarta, Thursday (1/5/2025). 

Mizone Marketing Manager, Belinda Gunadi explained that not only during exercise, but also in daily activities, the body also loses electrolytes through sweat. Unfortunately, education about the importance of replacing lost electrolytes is still not widely understood, even though electrolytes are important minerals to maintain optimal body function. 

"To answer this need, we present the Mizone COCOBOOST innovation with a signature formula containing high electrolytes of 808 mg. This content is able to replace electrolytes lost due to intense daily activities, such as getting on and off public transportation, going up and down stairs, and other active activities," said Belinda. 

Mizone COCOBOOST is here as a healthier isotonic drink option to help meet the needs of electrolytes lost during activities, low in sugar and low in calories, and functions to replace body fluids lost when sweating. This variant uses natural green coconut water extract, thus providing a fresh sensation as well as functional benefits that the body needs. 

Electrolytes such as sodium, potassium, chloride, magnesium, and calcium play an important role in maintaining fluid balance, nerve function, muscle contraction, and blood pressure stability. Electrolyte deficiency is not just a matter of losing fluids, the impact can be directly felt by the body in the form of various health disorders. When the body loses electrolytes, especially through sweat during activities or in hot weather, the body's ability to function optimally will be disrupted. 

Sports Medicine Specialist Doctor dr. Monica Harvriza Sp.KO explained that in normal daily activities, the body can lose significant amounts of electrolytes. 

---

Tag: Active Lifestyle Mizone COCOBOOST Modern Society Monica Harvriza