Le Minerale Collaborates To Launch Fashion Products From Used Bottles

ANTARA/Le Minerale

Le Minerale Collaborates To Launch Fashion Products From Used Bottles

Thursday, 15 May 2025

Le Minerale through the National Circular Economy Movement (GESN) collaborated with two local fashion brands, Pijak Bumi and Kivee, to launch a collection of fashion products made from used plastic bottles.

"In this collaboration program, we want to show how PET plastic has high value and is in high demand, one of which is the fashion industry which usually uses polyester which is derived from rPET," said Sustainability Manager - Le Minerale Irene Atmadja, through a press statement received on Monday

Starting from our commitment to support the Minister of Environment and Forestry Regulation No. 75 of 2019 which targets a 30 percent reduction in national waste by 2029, Le Minerale continues to carry out various programs as real implementations.

This collaboration is not only about fashion, but also a statement of attitude. Through this joint program, Le Minerale wants to invite the public to see that protecting the environment can start from small steps, such as sorting waste, so that valuable plastic waste can be managed and recycled.

"So far, many people do not know that plastic bottles and gallons do not become waste if they are managed properly and can have a meaningful and functional 'second life' or can be #BeNewAgain as a stylish fashion product that can be worn every day," said Irene.

Le Minerale hopes that this collaboration can encourage people to care more about the life cycle of the products they consume.

The collaboration between Le Minerale and Kivee will be released exclusively and in limited quantities. Made from one type of fabric, namely a mixture of Tencel and Recycled PET. The first collection consists of short-sleeved shirts, long-sleeved shirts, and shorts.

Kivee Chief Of Operations Helen Bellina said that fashion is not only about style, but also about value and impact.

"In addition to using recycled rPET fabric, we also embrace female craftsmen in Sumba for the embroidery motifs. The products from this collaboration are proof that we can stay cool while caring for the environment," she explained.