lifestyle

Celebrity Self-Care Trend Colors Generation Z's Lifestyle

The lifestyle of celebrities that are often shown on social media has now become a new trend among the younger generation, especially Generation Z. Starting from uploads of shopping activities to self-care routines, celebrities have become lifestyle role models for many young people, especially Generation Z. 

Activities such as skincare, online shopping, exercising with aesthetic outfits, to hanging out at trendy cafes have now become a lifestyle that is widely imitated by teenagers and students. This phenomenon not only influences consumption patterns, but also forms new perceptions about the ideal lifestyle. Social media and celebrities play a major role in shaping Generation Z's perspective on the concepts of self-love, healing, and beauty standards. 

Reported from the Sosietas Journal of the Indonesian Education University (UPI), celebrities have a significant influence on student consumer behavior. The study shows that the personal appeal, credibility, and luxurious lifestyle displayed by celebrities are the main factors that encourage audiences to imitate them. 

This influence is also evident in interactions on social media. Quoted from one of the comments on Rachel Vennya's account in her Reels video upload: 

"Oh my gosh, Buna is really addictive, I want to try it. It's perfect for tonight's payday sale. Buna is really pretty," wrote one user. 

Rani, a final semester student at a state university, said that she often follows the lifestyles of Instagram celebrities so she doesn't miss out on the latest style updates. 

"Nowadays, we live in the digital era, Instagram celebrities are the center of lifestyle and trends. So, if you don't want to be left behind and stay updated, always follow the lifestyle of Instagram celebrities," she told RRI on Sunday (8/6/2025). 

Comments like this prove that the lifestyle of Instagram celebrities has gone beyond the virtual world. Many of their followers are not only spectators, but also adopt the lifestyle that is displayed visually. 

However, it is important to carry out this trend wisely. Self-care and an aesthetic lifestyle do not have to be consumptive, but rather more about the awareness of the importance of loving yourself and maintaining mental health. 

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Tag: Generation Z Indonesian Education University Lifestyle