lifestyle

Kirei Lifestyle: A Mindful Lifestyle For Today's Women

In the midst of the dynamics of the times that demand women to play an active role in various lines - both in the family, social environment, and the professional world - the need for a balanced and meaningful lifestyle is increasingly important. 

Taking care of yourself is no longer just a daily routine, but part of an effort to create harmony between the body, mind, and environment. 

This concept is in line with the Kirei lifestyle philosophy carried by Kao Indonesia, namely living clean, healthy, beautiful, and full of awareness, both towards oneself and the surrounding environment. 

Yoshihiro Hasebe, President and Chief Executive Officer and Representative Director of Kao Corporation, emphasized his company's commitment to becoming a leading global player that is able to provide unique value to consumers while creating a positive impact on society through the implementation of the Kirei Lifestyle. 

"Kirei is our lifestyle - living responsibly, cleanly, beautifully, and in harmony with ourselves, others, and the environment," he said at the celebration of 40 years of meaningful innovation in Jakarta, Tuesday (10/6/2025). 

He also added that through the Regional Innovation project and the Research & Development (R&D) division, Kao continues to strive to present meaningful innovations that are based on scientific research and tailored to the needs and values ??of consumers in various countries. 

According to Hasebe, from hygiene education programs to sustainability advocacy, Kao has played an important role in shaping a healthy lifestyle mindset for millions of people around the world. 

Women as Drivers of Change and the Foundation of Future Innovation 

The Deputy Minister of Creative Economy of the Republic of Indonesia, Irene Umar, assessed that the 40th anniversary of Kao Indonesia is not just a moment of celebration, but also a reflection on the company's long journey in contributing to improving the quality of life of the community. 

---

Tag: Healthy Kirei Lifestyle Lifestyle