The Indonesian Express
Jakarta Fair Kemayoran (JFK) 2025 is once again a magnet for residents of Jabodetabek and its surroundings. But behind the hustle and bustle of the exhibition, a new shopping trend has emerged that is getting stronger: Buy Now Pay Later (BNPL), or buy now pay later. This digital shopping style is no longer just an alternative, but has become a new financial habit for urban communities who want to be practical, flexible, and still save money. BNPL allows consumers to buy goods without having to pay in full up front. Without a credit card and without any hassle, users can pay in installments with low or even 0% interest. This scheme is suitable for those who want to meet their needs without disrupting their monthly cash flow, especially amidst the high consumption trend at big events like the Jakarta Fair. With hundreds of tenants from various industries—from gadgets, electronics, fashion to environmentally friendly vehicles—BNPL has become the most efficient transaction solution. Not only does it help consumers, this system also encourages merchants to reach more customers who may have previously been hesitant to buy due to limited cash funds. This year's JFK exhibition not only displays products, but also digital interactions that are integrated with the lifestyle of today's generation. BNPL services are not only present for shopping, but also captivate through various promo programs, direct prizes, to interactive challenges that make the shopping experience fun and full of surprises. With the spirit of innovation and inclusivity, various BNPL service providers compete to present practical and safe transaction solutions, including one of the services from PT Indodana Multi Finance.