The Indonesian Express
As part of its commitment to supporting an active lifestyle, Mizone presented the Mizone Active Zone Padel Edition, held at Milos, Kemang, Jakarta. Mizone Marketing Manager Belinda Gunadi explained that in recent years, an active lifestyle has become part of the identity of modern society, especially among young professionals. One sport that is on the rise is padel. According to data from the Indonesian National Sports Committee (KONI), Indonesia ranks 6th in the fastest growing padel sport in Southeast Asia and 29th in the world. "Through Mizone Active Zone: Padel Edition, we want to provide a fun and inspiring sporting experience, combining community competition with the presence of world-class professional athletes," said Belinda in an official statement. The event also featured world-class padel athletes ranked in the Top 200 FIP Rankings, such as Niels Khoe, Marc Bernils Garcia, Sergi Nogueras Lorenz, and Elisabeth Nogueras Lorenz. They participated in coaching clinics and exhibition matches, sharing their knowledge and inspiring the local community to learn more about padel. Several influencers and public figures were also in attendance, including Maxime Bouttier, Sheryl Sheinafia, Daniel Wenas, Daffa Wardhana, and Sabian Tama. They shared their experiences on the importance of maintaining electrolyte intake amidst their busy schedules. The event featured a variety of engaging activities, including a coaching clinic, an Americano Pro Player Exhibition Match, and other interactive activities, including neon-lit padel games and electronic music entertainment. More than 5,000 bottles of Mizone COCOBOOST were distributed free to participants and visitors throughout the event. This event also served as the official introduction of Maxime Bouttier as Mizone's newest brand ambassador. Belinda explained that Maxime's selection was based on his image as an active and positive public figure. "We believe Maxime's presence can inspire more young people to keep moving and stay active," she said. Meanwhile, Maxime Bouttier described padel as a fun yet challenging sport. "After playing, my body needs optimal recovery, especially if I still have filming or other events to attend. Mizone COCOBOOST is my solution for staying active without worrying about calorie intake," he concluded.