(IDN Times/M. Tarmizi Murdianto)

Coway Promotes A Sustainable Healthy Lifestyle For Indonesian Families

Tuesday, 22 Jul 2025

A healthy lifestyle is now a priority for many urban Indonesian families. Awareness of the importance of a clean, safe, and health-promoting living environment is growing. A healthy lifestyle extends beyond food and exercise; it also encompasses the quality of the water and air we use daily. To support this, Coway Indonesia is presenting an event titled "Coway Homecare Solution," which will take place on July 19–20, 2025, at El Profesor, Urban Forest Cipete, Jaarta. 

Through this event, Coway is introducing various advanced homecare solutions as part of its commitment to improving people's quality of life. The event is not just a product exhibition, but also features a series of activities that educate and inspire families to take small steps towards a healthier and more sustainable lifestyle. This initiative aligns with Coway's vision as the "Best Life Solution Company," which has a global presence, including in Indonesia. 

1. Building a Healthy Home Through Simple Routines 

Poetri Andayani, Co-Founder of Ibu2ID, during a talk show with the ibu2ID community at El Profesor, Urban Forest Cipete, Jakarta, on Saturday (July 19, 2025), expressed concern about the quality of water in their homes. Water is a fundamental human need. 

In response to this issue, Coway encourages Indonesian families to start making changes in their daily habits. Small things like ensuring clean drinking water or maintaining air quality at home are important first steps. Coway believes that a healthy home is the foundation of a happy and productive family. 

According to Tony Cho, President Director of Coway Indonesia, big changes can start with small, consistent actions. With Coway's water and air technology, people can create a home environment that is not only comfortable but also supports long-term health. 

2. Community Activation and Education on Healthy Lifestyles 

During the two-day event, Coway presented various interactive activities that support a healthy lifestyle. One such activity was a morning yoga session that encouraged participants to align their body and mind. Furthermore, as mentioned earlier, there was a talk show that provided a platform for discussion about the central role of mothers in creating a healthy and environmentally friendly home. 

This talk show served as a meeting point for education and inspiration, discussing how small household decisions can have a significant impact on the health of the entire family. Coway aims to raise awareness that a sustainable lifestyle starts at home, and that all family members can be involved in the process. 

3. Hands-on experience with Coway's technology solutions 

Coway introduced three flagship products, showcased in the product experience booth: the POE 23A for primary water filtration, the Villaem III as a smart water purifier, and the Noble as an air purifier with smart sensors. All three are designed to meet the needs of a modern home that is practical while still prioritizing health. 


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