The Indonesian Express
Andrew Shoes, a local footwear brand founded in 1996, celebrated the reopening of its store at Pondok Indah Mall 2 in Jakarta on Friday, October 25, 2024. For this special occasion, the brand collaborated with four prominent public figures as brand ambassadors. The ambassadors include actress Marsha Aruan, 2022 The New L-Men of The Year winner Reza Andriyanto, along with influencers Vira Tandia and Kevin William. Marsha expressed her deep connection to Andrew Shoes' collection, particularly noting the emphasis on everyday comfort, especially within the leather range, as part of the #StepUpEveryday campaign. She remarked, "Despite being leather, the shoes are not rigid. The heels are exceptionally comfortable for daily use." Marsha underscored the significance of comfort in footwear, as shoes are essential everyday items that should allow users to engage in their activities without pain or discomfort. "Comfort is crucial for helping individuals elevate their lives and chase their aspirations, which aligns perfectly with the #StepUpEveryday campaign's vision," Marsha stated. Reza supported her views, highlighting that in addition to comfort, he values the durable materials used in Andrew Shoes, which further enhance the overall comfort experience. Sturdy materials in footwear facilitate travel to various destinations due to their durability, according to him. "Additionally, I have a strong preference for products manufactured in Indonesia," Reza remarked. With nearly thirty years of expertise, Andrew Shoes consistently upholds the quality and comfort of its offerings. The company is dedicated to utilizing 100 percent genuine leather to guarantee superior quality. The Andrew Shoes outlet located in Pondok Indah Mall 2, Jakarta, on Friday (25/10/2024). (photo: Special) Andreas Wijaya, the Operation Manager of Andrew Shoes, emphasized their vigilance in overseeing the selection of raw materials used in shoe manufacturing.