PT EDOT Strengthens Technology-Based Business Solutions For The Market

Kredit Foto: Rahmat Saepulloh

PT EDOT Strengthens Technology-Based Business Solutions For The Market

Thursday, 20 Feb 2025

PT Elektronik Distribution Automation Leading (PT EDOT) is strengthening its position as a technology-based business solutions provider in the Business-to-Business (B2B) sector in Indonesia.

Since its establishment in 2018, the company has developed various innovations to support the business ecosystem, particularly in the General Trade (GT) sector that includes distributors, wholesalers, and small retailers.

PT EDOT started its business with a B2B Marketplace platform called eDOT, which later transformed into eDOT Mitra or emitra. Currently, the company categorizes its business units into two main categories, namely Technology and Services.

In the Technology category, PT EDOT develops various applications, such as Sales Force Automation (ework), Distribution Management System (esuite), B2B Customer Loyalty Apps (emitra), and Brand Campaign & Reward Apps (eDOT).

In addition to software, the company also provides hardware, including Point of Sales (POS), Portable POS, Kiosk, Tablet, and Delivery Bot.

CEO of PT EDOT, Ernest F Lesmana, stated that innovation is a key factor in every product and service that the company develops to adapt to industry dynamics.

“PT EDOT not only provides software, but also a business ecosystem that supports operational efficiency and effectiveness for businesses,” he said in a press release on Monday (17/2).

In the Services category, PT EDOT offers transportation and vehicle rental solutions through its elog business unit. In addition, through emagineer, the company provides digital marketing services that include digital marketing strategies, social media management, and sales optimization through platforms such as TikTok Shop (TSP).

PT EDOT develops various superior features in its products. For example, the ework app is equipped with an anti-fake GPS feature to ensure the accuracy of the sales team's location.

Meanwhile, esuite has an AI assistant to improve distribution management efficiency. On the hardware side, eDOT products are designed with all-in-one features, such as built-in printers and offline payment methods, and are offered at competitive prices.

In addition to product development, PT EDOT is targeting expansion into international markets, especially in developing countries.

Ernest mentioned that the company sees opportunities in emerging markets and focuses on product development with technology integration such as artificial intelligence (AI) as a priority.

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