lifestyle

A Healthy Lifestyle Becomes A New Economic Driver: The Ministry Of Health's Nutrition Campaign Boosts The Local Food Industry

The national campaign “Si Paling Megang – Menyala dengan Gerak dan Gizi Seimbang” (The Most Powerful – Light Up with Movement and Balanced Nutrition) held by the Indonesian Ministry of Health together with WFP at Tebet Eco Park not only targets the health aspect, but also has significant potential as a new economic catalyst—especially in the nutritious local food sector, digital health applications, and the fitness industry. 

At the peak of the campaign roadshow, a change in the approach to health promotion was reflected, which is now oriented towards a healthy economic ecosystem: encouraging consumption of local products, opening opportunities for healthy culinary MSMEs, and creating new demand for digital wellness services and application-based education. 

“Through this campaign, we are not only talking about nutrition and movement, but also about building a new market for healthy products and an active lifestyle,” said Dr. Elvieda Sariwati, Director of Health Promotion and Community Health at the Indonesian Ministry of Health. “The habit of consuming healthy food and regular physical activity will have a long-term economic impact, including the efficiency of national health costs.” 

Data from the Central Statistics Agency (BPS) shows that public spending on preventive health services and functional foods has grown significantly, especially post-pandemic. Such campaigns are considered capable of increasing demand for nutritious food products from local farmers, fit-tech services, and digital health consultations. 

The "Si Paling Megang" application, introduced at this event, is a concrete example of the digitalization of healthy habits. This platform opens up monetization potential through collaborations with healthy food brands, wearable devices, and even active lifestyle-based microinsurance. 

Furthermore, this program also encourages community and MSME participation through activities such as healthy cooking demonstrations and sports community involvement. With more than 3 million young people already engaged online by 2025, this campaign has the potential to create a strong demand side for the healthy food industry and technology-based wellness services. 

"Investing in youth health is a long-term economic investment. Healthy youth will become a productive workforce by 2045. This is part of a broader strategy towards a Golden Indonesia," said Jaakko Valli, Deputy Country Director of WFP Indonesia. 

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Tag: Healthy Lifestyle Local Food Industry Tebet Eco Park