Dok/Bank BCA

Runvestasi2024 Has Started! BCA's Management And Joe Taslim Are Calling For A Balance Between Wealth And Life

Monday, 09 Dec 2024

PT Bank Central Asia Tbk (BCA) officially launched the Runvestasi 2024 series with a flag-off event at Menara BCA, Jakarta, on Sunday (December 8). The event featured various exciting activities, including a 5K Fun Run, Fun Zumba, and attractive investment consultation services and promotions.

With the theme "Wealth-Life Balance," Runvestasi reflects BCA's commitment to enhancing the quality of life for the community through running or walking, while also promoting broader financial literacy and inclusion in Indonesia by encouraging investment.

In line with the GENCARKAN program (National Movement for Smart Finance) initiated by the Financial Services Authority (OJK), BCA collaborated with several investment partners, including Batavia Prosperindo Asset Management, Bahana TCW Investment Management, Eastspring Investments Indonesia, Manulife Asset Management Indonesia, Schroder Investment Management Indonesia, and BNP Paribas Asset Management Indonesia to realize this event.

The opening of Runvestasi 2024 was attended by BCA's Board of Directors, including Vice President Director Armand W. Hartono, Director Haryanto T. Budiman, Director Santoso, Indonesian actor Joe Taslim, running communities, and the general public participating in the car-free day (CFD) in Jakarta (December 8).

Director Haryanto T. Budiman stated, "Runvestasi is not just a sports event; it also provides an opportunity for the community to combine a healthy lifestyle with wise financial management through investment.

Today, BCA offered a unique experience in the CFD area, allowing visitors to engage in investment consultations and explore investment products from Welma in the myBCA app. We believe that physical and financial health are two complementary aspects that create a balanced life and improve quality of life in the future."

This event started with a flag-off and continued with a Fun Run covering 5 km, beginning at Menara BCA, going to Thamrin Fountain, and returning to Menara BCA. BCA also organized various exciting activities, including a Zumba session led by Denada, and had booths for myBCA and investment opportunities from Welma. Additionally, the event featured a range of local SMEs from the BCA Bangga Lokal program for visitors to enjoy during CFD.

Runvestasi 2024 will run until December 22, 2024, in a virtual format that allows participants to run, jog, or walk outdoors. Participants are encouraged to join various challenges, such as the Investment Challenge through the Welma feature in the myBCA app, as well as social media challenges to earn points.

All collected points will determine participants' chances to win thousands of exciting prizes, including a travel voucher worth Rp25 million, an iPhone 15 Pro, a Garmin smartwatch, precious metals, and hundreds of other prizes. These rewards will be available to those who rank at the top of the leaderboard or win in the lucky draw.



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