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Panasonic-GOBEL Took Part In The Japan-Indonesia Urban & Building Housing 2025 Seminar

The Ministry of Public Housing and Settlement (PKP) held an international seminar titled Sustainable Housing, Building and Cities in Indonesia. This event was a collaboration between the Indonesian government and several organizations, including The Building Center of Japan (BCJ), the Economic Research Institute for ASEAN and East Asia (ERIA), the Organisation of Economic Co-Operation and Development (OECD), and the Japan Urban Development, Building, and Housing Association (JUBH). The seminar aimed to find sustainable solutions to the challenges of urbanization and housing in Indonesia, with support from the Japanese Embassy in Indonesia, JICA Indonesia, JETRO Jakarta, the Indonesian Chamber of Commerce and Industry (KADIN), and the Jakarta Japan Club.

Attendees included Fahri Hamzah, the Deputy Minister of PKP, Masaki Yasushi F, the Japanese Ambassador to Indonesia, and prominent international speakers such as Hiroto Izumi, Honorary Advisor of JUBH, Yoshiki Takeuchi, Deputy Secretary-General of OECD, Tetsuya Watanabe, President of ERIA, and Masao Omori, Mayor of Okayama and OECD Champion Mayor.

The seminar focused on exploring strategies and technologies to create more environmentally friendly and sustainable housing and cities. Topics discussed included energy solutions, waste management, efficient urbanization, and the importance of international collaboration in supporting national development agendas. This event provided a platform for stakeholders to share insights, experiences, and innovations for a greener and more prosperous future.

Gobel Group and its subsidiary, Panasonic, are committed to sustainability.

As part of their commitment to sustainable development, Rachmat Gobel, a member of the Indonesian Parliament and Chairman & Shareholder of Panasonic Gobel Group, attended the event to support the vision of Indonesia Gold 2045.

Panasonic-GOBEL plays a key role in bringing relevant technological innovations to meet the needs of the Indonesian community, showcased through their booth at the event, including:

? Survivor Energy Storage Solutions to enhance national energy efficiency.

? Smart and Energy-Saving LED Systems to support eco-friendly urbanization.

? Water (Panasonic WPS) and Air (Supply Air Fan) filtration systems to improve quality of life.

Additionally, Panasonic-GOBEL presented an innovative housing project from PT Panasonic Homes Gobel Indonesia, called SAVASA, a Japanese-quality smart city located in Deltamas, Cikarang. SAVASA integrates the latest technology, such as the Complete Air Management System (CAMS), which provides high-quality indoor air through integrated operation. With four core concepts – Smart Township, Smart Security, Smart Home, and Smart Community – SAVASA offers a green environment, modern living, and earthquake-resistant features that promote a sustainable lifestyle. Other projects by Panasonic-GOBEL, like the lighting at national landmarks such as Gelora Bung Karno Stadium and Prambanan Temple, demonstrate the company's commitment to supporting sustainable development as a key to achieving Indonesia Emas 2045, in line with the campaign “Create Today. Enrich Tomorrow.”

Rachmat Gobel: Home as the Foundation for Indonesia Emas

In his speech, Rachmat Gobel emphasized the importance of the housing sector in realizing the vision of Indonesia Emas 2045. “A home is not just a place to live; it is also a symbol of status, comfort, and stability. A home is the foundation for building a Golden Family, which is the main pillar towards Indonesia Emas,” he stated. As the Chairman and Shareholder of Panasonic Gobel Group, Rachmat Gobel reaffirmed the company's support for government programs aimed at improving housing quality and sustainable urbanization.

ShopTokopedia and Tokopedia Summit: Seller transactions through live streaming on TikTok increased 30 times

Tokopedia and ShopTokopedia announced today (January 15, 2025) in Jakarta that sellers promoting through live streaming on TikTok have seen a significant increase in transactions, averaging 30 times more. Recognizing this positive trend, Tokopedia and ShopTokopedia are encouraging as many business owners as possible to use the LIVE feature or live streaming on TikTok to boost online sales and the economy in Indonesia.

"We are in an era of discovery e-commerce where promotional content in the form of videos, including short videos and live streaming, can create a more engaging experience and ultimately influence purchasing decisions. To support business owners in Indonesia, especially small and medium enterprises (SMEs), in advancing and growing their businesses in this era, we encourage sellers to utilize short videos and live streaming for promotion through initiatives like ShopTokopedia & Tokopedia Summit.

ShopTokopedia & Tokopedia Summit is an event that brings together experts and provides a discussion space for e-commerce industry players, aiming to empower sellers and creators, foster a collaborative community, and showcase inspiring stories to motivate business growth in Indonesia," explained Melissa Siska Juminto, President Director of Tokopedia and TikTok E-commerce.

Melissa added, "ShopTokopedia & Tokopedia Summit marks our strengthening synergy, especially in empowering business owners and creators to advance the national economy. Thanks to this growing synergy, our services are now accessible to over 200 million users across Indonesia.

This means millions of sellers on our platform have a tremendous opportunity to expand their market and increase sales through our user reach." Research even shows that the collaboration between Tokopedia and ShopTokopedia has led to a 95% increase in revenue for SMEs.

One of the key speakers at the ShopTokopedia & Tokopedia Summit, the Director General of Domestic Trade at the Ministry of Trade of Indonesia, Iqbal Shoffan Shofwan, M.Si., stated, "Business actors are the driving force of the economy. Strong integration among various parties is essential to elevate our business actors. We greatly appreciate the organization of the ShopTokopedia & Tokopedia Summit, which provides comprehensive understanding for business actors, including entrepreneurs and creators, to stay relevant in the rapidly evolving digital era through discussions, expert presentations, and diverse online business classes. This effort is expected to enhance the skills of business actors, accelerate business growth, and realize a strong, inclusive, and sustainable national economy."

The collaboration between Tokopedia and ShopTokopedia brings positive impacts for SMEs. The strengthened partnership has led to many collaborative initiatives that yield various benefits. For instance, the "Buy Local" campaign, which showcases local brand products, has helped increase SME sales by 70%. Meanwhile, the special Ramadan campaign, "Extra Fun," has doubled SME sales.

This synergy has also resulted in a significant rise in transactions. The value of transactions on both platforms has increased, thanks to the "Promo Guncang," averaging more than 27 times the usual amount. “Platforms, business actors, media, creators, government, and other strategic partners all contribute significantly to accelerating economic growth in Indonesia, especially through the digital platforms of Tokopedia and ShopTokopedia,” said Melissa.

Tokopedia and ShopTokopedia create a stronger ecosystem together with TikTok.

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Tag: GOBEL Panasonic