The Indonesian Express
As AEON Indonesia prepares to open its 10th supermarket in EASTVARA this February, the company is taking steps to show its commitment to environmental sustainability. On Saturday, January 25, 2025, AEON Indonesia and EASTVARA held a tree planting event in the parking area of EASTVARA Mall. During the event, representatives from AEON Indonesia and EASTVARA, including Takahiro Osugi, President Director of AEON Indonesia, and Anna Budiman, CEO of Commercial BSD, symbolically planted 20 Ketapang Kencana tree seedlings. This initiative is part of AEON's ongoing efforts to support environmental preservation and create green spaces in urban areas. Osugi expressed, "The collaboration between AEON Indonesia and EASTVARA aims to have a positive impact on the community, just like the trees we planted today symbolize. Planting trees is not just about greening the environment; it represents hope, growth, and the continuity of life. This initiative reflects our shared responsibility to create a green ecosystem and maintain environmental balance. We chose EASTVARA for its strategic location in BSD City, direct toll access, and promising market segment. We are excited to bring AEON Supermarket with a wide range of high-quality consumer products, adding value to the local community as our partnership grows." Anna Budiman added, "The collaboration between EASTVARA and AEON Indonesia reflects our shared vision of creating a greener environment while strengthening mutually beneficial business relationships. We are eager to welcome AEON's supermarket as the latest anchor tenant in EASTVARA. We hope EASTVARA will become a dynamic retail and community hub, especially in the western part of BSD City." The opening of AEON Supermarket provides the community with a new shopping destination for daily needs, ranging from groceries to beauty and health products. This initiative is part of AEON Indonesia's corporate social responsibility (CSR) program, aligning with the company's vision to positively impact communities where AEON operates. By planting Ketapang Kencana trees, known for their shade and pollution-absorbing abilities, AEON aims to offer long-term benefits to the local community around EASTVARA. EASTVARA is a collaborative project between Sinar Mas Land and Ararasa, designed as a modern lifestyle center featuring the latest entertainment options in BSD City. It covers an area of 4.8 hectares, with a building size of 2.3 hectares, a parking area of 1.6 hectares, and 1 hectare of green space. With the tagline "The Light of Asia," EASTVARA is designed by All(Zone), a Thai architect, featuring an open concept that showcases modern, aesthetic architecture inspired by the exotic luxury of Asian design. AEON's latest store in EASTVARA, located in the strategic BSD Barat area, is set to open in mid-February. With a slogan of "Comfortable and Safe Shopping," the store spans approximately 5,221 square meters and aims to be a modern shopping hub offering quality daily necessities and a pleasant shopping experience for the local community. AEON Indonesia remains committed to sustainability values through its operations and initiatives like tree planting. This way, AEON not only integrates into daily life but also contributes to a better future.