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DeWalt Celebrates 100 Years, Continues To Innovate And Create Safe, High-quality Products

Celebrating 100 years of DeWalt, PT. Stanley Black & Decker (SBD) held a Distributor Gathering which included the launch of the Experience Center and the Dewalt Limited Edition 100 Year products in Jakarta on Friday (5/7/2024).

Established in 1924 by Raymond DeWalt, this brand has become synonymous with reliability and innovation, supporting professionals worldwide with tools that are not only efficient but also safe.

DeWalt entered the Indonesian market in 2016 and has been widely used to develop industries such as woodworking, automotive, manufacturing, and more. Product Marketing Manager of PT. Stanley Black & Decker, Irma Oktaviani, expressed that commemorating 100 years is something special because not all brands can survive for a century. She believes that this achievement is a legacy of a brand that has become global.

"DeWalt is a premium product that is known for its quality in any condition and situation, and can be used in various levels of difficulty while still prioritizing safety," Irma said during the Distributor Gathering in Jakarta on Friday (5/7/2024).

During the event, Irma mentioned that DeWalt's growth in Indonesia has remained strong despite the Covid-19 pandemic. "By the year 2024, we are targeting a fourfold growth compared to five years ago," she added.

According to Irma, one of the keys to DeWalt's success is its widespread distribution across various islands in Indonesia, making it easy for anyone to access DeWalt through traditional channels or online platforms. Additionally, they also provide intensive training for anyone who will be using DeWalt products.

Meanwhile, the Head Of Sales Marketing of PT. Stanley Black & Decker, Aryza Yuan, stated that 100 years is not a short lifespan for a brand. DeWalt will strive to continue innovating and expanding its distribution network so it can assist master builders and professionals throughout Indonesia.

During the Distributor Gathering event, the Experience Center was launched at Harco Jakarta. Following that, the launch of the DeWalt Limited Edition 100 Year was carried out, which includes the DCD100M1T-QW (Hammer Drill/Drill Driver 20V) and DCZ100P2KT-QW (Hammer Drill 20V Kit).

Irfan Caniago, Product Trainer at PT. Stanley Black & Decker, explained that the DeWalt Limited Edition 100 Year products are Hammer Drills equipped with cordless batteries. Current power tools that still use cords are being phased out due to inefficiency.

"These DeWalt batteries are very innovative and advanced. One DeWalt battery can be used for 300 tools," Irfan explained.

The Hammer Drill also features two speeds to enhance flexibility and control in applications. Another feature is the Keyless Chuck for improved drill bit grip strength.

Another advantage is the brushless motor for long runtime and lifespan. "With the brushless motor technology, there are no more sparks, making it very safe," he added.

The product also comes with an LED Work Light for illumination in dark areas. "This LED light is very helpful, especially in dark or poorly lit areas," he said.

Irfan explained that the DeWalt Limited Edition 100 Year is produced in limited quantities and specially made with a dominant dark gray color. "So, this product is very special and is presented to commemorate 100 years of DeWalt," he concluded.

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Tag: DeWalt Distributor Gathering SBD