business

Semen Merah Putih Encourages Collaboration To Create Quality Buildings For The 3 Million Houses Program

In the midst of the government's launch of a program to build 3 million homes aimed at providing affordable and decent housing for the community, Semen Merah Putih plays a key role with innovative and sustainable construction material solutions. This national cement producer not only supports the quantity of construction but also ensures the quality of homes that meet comfort and safety standards.

Durable building quality is crucial for housing development in Indonesia. This is why some alternative solutions for affordable housing have not been widely implemented. For instance, modular sandwich panel homes, proposed as earthquake-resistant building materials, have not been adopted on a large scale due to perceptions of lower durability and resale value compared to conventional cement homes.

This situation challenges Semen Merah Putih to develop its product strategy to contribute innovative, high-quality, durable, and sustainable cement-based building materials.

Oza Guswara, the GM of Sales & Marketing at Semen Merah Putih (PT Cemindo Gemilang Tbk), stated that the 3 million homes program presents both a challenge and a significant opportunity for the construction industry. "We believe that to support this program, an integrated solution from start to finish is needed, covering everything from cement production to concrete application," Oza explained.

Innovative Solution: Modular Construction for Accelerated Development

To support rapid development, Semen Merah Putih, in collaboration with Beton Merah Putih, is working on innovative solutions by introducing precast concrete materials for modular home concepts. This modular home concept speeds up the construction process while ensuring efficiency and consistent quality in every unit built.

Modular homes are built using prefabricated industrial modules, which not only saves time and labor in construction but also ensures that their quality matches or exceeds that of traditionally built homes, says Akhmad Syamsuddin, Operations Director of Beton Merah Putih (a subsidiary of PT Cemindo Gemilang Tbk).

The quality of these modular homes is further enhanced by the use of green cement from Semen Merah Putih, supporting sustainable construction, according to Akhmad. He also noted that this type of hydraulic cement has proven reliable in various infrastructure projects in Indonesia, including major projects in Batam.

Additionally, Oza Guswara emphasized that Semen Merah Putih's hydraulic cement is not only environmentally friendly but is also designed as performance-based cement, ensuring strong and durable construction that meets specific needs.

Collaboration with National Construction Players

The demand for innovative materials offered by Semen Merah Putih has also received support from national construction players. TB Nasrul Ibnu HR, Chairman of the Indonesian National Construction Contractors Association (GAPENSI) in West Java, highlighted the importance of collaboration between material producers and construction practitioners. "The partnership between construction material producers like Semen Merah Putih and construction executors is crucial for the success of the 3 million housing program. Proper application methods and skilled construction workers are needed to achieve quality buildings in a short time. With an integrated solution from start to finish, we are optimistic that construction players can meet high standards in development," said Nasrul. Looking ahead, GAPENSI is ready to explore further collaboration opportunities with the government and other industry players to support the acceleration of the 3 million housing program.

---

Tag: Oza Guswara Semen Merah Putih