business

Sinar Mas Land Encourages Digital Transformation In Companies By Maximizing AI And IoT

Artificial intelligence (AI) technology has transformed the real estate industry in Indonesia by introducing various technological innovations that support operations and business processes. Sinar Mas Land is dedicated to continuous innovation through the use of AI and the Internet of Things (IoT) to enhance product quality, property management, and customer satisfaction.

On December 3, 2024, at the Digital Hub in BSD City, Sinar Mas Land hosted a Tech Media Workshop titled Go Beyond Property: Embracing Emerging Tech in Property Business, highlighting its role as a leader in digital transformation within the property sector.

The event featured several speakers, including Mulyawan Gani (Chief Transformation & Data Officer of Sinar Mas Land), Irvan Yasni (CEO of Technology Advisory and Business at Sinar Mas Land), and Stefanus Mulianto (Chief Information Officer of Sinar Mas Land). During the workshop, Sinar Mas Land shared its strategic vision for shaping the future of the real estate industry through the adoption of advanced technology to enhance customer satisfaction.

Mulyawan Gani, Chief Transformation & Data Officer of Sinar Mas Land, stated, "We are developing an integrated smart city by leveraging the potential of artificial intelligence (AI).

The presence of AI offers strategic business advantages, enhances customer experience, and has proven to improve operational management. We have implemented Optical Character Recognition (OCR) integrated with ChatGPT, which accurately interprets complex images into text.

This simplifies document processing and boosts efficiency through automated data extraction management. We also utilize artificial intelligence to handle customer service communications, automatically classifying incoming conversations by priority level, which enhances response efficiency and increases customer satisfaction.

In the future, we plan to develop a Generative AI Chatbot for the eCatalog website, making it easier for consumers to find the property products they want.

Stefanus Mulianto, Chief Information Officer of Sinar Mas Land, added, "Sinar Mas Land prioritizes digital transformation in every township development by enhancing digital infrastructure and security. We also offer various digital applications and systems like OneSmile, RisewithSAP, and Outsystem to boost consumer engagement and satisfaction.

The main goal of investing in this technology development is to improve customer experience and enhance productivity. By using technology to speed up routine tasks, our talent can spend more time on productive activities like analysis and innovation.

Irvan Yasni, CEO of Technology Advisory and Business at Sinar Mas Land, stated, "The development of BSD City as a smart city reflects our commitment to providing innovative and sustainable urban solutions. By utilizing technologies like the Internet of Things (IoT), Digital Twin, Artificial Intelligence (AI), and data analytics, BSD City is designed to offer better comfort, efficiency, and quality of life for residents and visitors. We are also optimizing artificial intelligence to develop an integrated smart city by improving traffic management, smart security systems, and smart building systems."

Sinar Mas Land is collaborating with Microsoft to realize the smart city concept in BSD City. This partnership includes developing a modern and secure digital foundation using infra security, data lakes, and sentiment analysis.

Additionally, the collaboration focuses on application modernization, which includes citizen genome, citizen experience, and operational excellence, aimed at optimally serving consumer needs.

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Tag: BSD City Digital Transformation Sinar Mas Land