Unilever Dominates Various Market Categories In Kantar Brand Footprint Indonesia 2024

Dok/PT Unilever Indonesia Tbk

Unilever Dominates Various Market Categories In Kantar Brand Footprint Indonesia 2024

Tuesday, 09 Jul 2024

Unilever's four brands in various categories, namely Royco, Pepsodent, Glow & Lovely, and Sunlight, dominate the rankings in the "Kantar Brand Footprint Indonesia 2024" report, an annual study conducted by Kantar Worldpanel Indonesia to measure the most chosen FMCG product brands by consumers. This achievement is a clear proof of Unilever Indonesia's commitment to continuously boost the performance of all its brands through a series of innovations and programs that are relevant to consumer needs, accompanied by marketing strategies and the right use of technology.

As the Company's Director, Ainul Yaqin stated, "Currently, we are the market leader in 13 out of the 15 categories in which we operate. Our focus moving forward is to continue implementing the 5 Strategic Thrusts of the Company by strengthening our main brands, creating markets, enhancing market execution, increasing business impact, and focusing on sustainability efforts."

"We express our gratitude to all Indonesian consumers for their trust and loyalty to our brands," Yaqin continued. "Hopefully, we can continue to serve consumers by providing the best innovations based on science and technology."

In the "Kantar Brand Footprint Indonesia 2024" report, Royco ranks 4th out of the top 10 brands - purchased by at least 60% of Indonesian households or equivalent to 42 million households, with purchases at least 14 times a year.

In addition to Royco, Pepsodent was selected as the Most Chosen Personal Care Brand, Glow & Lovely as the Most Chosen Beauty Brand, and Sunlight as the Most Chosen Household Care Brand.

To drive the value and volume of market share, these four brands also consistently carry out various programs that have a positive impact on the health and well-being of the community.

1. ROYCO: The Royco Nutrimenu program promotes healthy eating patterns and balanced nutrition. In collaboration with the National Population and Family Planning Board (BKKBN), the National Zakat Amil Institution, Infak, and Sedekah Nahdlatul Ulama (NU Care-LAZISNU), and supported by the Indonesian Ministry of Health, this program emphasizes ToT (Training of Trainer) to educate mothers through activities in Islamic boarding schools, integrated health posts, Family Welfare Empowerment (PKK), and others. Since its inception in 2019, the Royco Nutrimenu Program has reached 18 million mothers across Indonesia.

2. PEPSODENT: The annual National Dental Health Month (BKGN) campaign, which has been advocating the importance of dental and oral health since 2010 through education, free dental care services, and check-ups that have reached 30 million people in Indonesia, along with free teledentistry services via WhatsApp that have benefited more than 90,000 individuals.

3. GLOW & LOVELY: Consistently through the "Glow & Lovely Scholarship Stars" program, supporting Indonesian women in achieving glowing skin and a bright future by providing access to higher education for financially challenged high-achieving Indonesian women. Since 2017, this program has benefited 450 women in various regions of Indonesia and reached 35 million women through mentoring and self-development classes.

4. SUNLIGHT: The "1000 Sunlight Agents" program collaboration with PNM (National Sharia Financing) aims to help improve the entrepreneurial skills and income of micro women entrepreneurs and their families. This program has reached 78,000 new consumers and recruited 1,072 Agents. In 2024, Sunlight will continue the "1000 Sunlight Agents" program in 5 cities in Indonesia such as Aceh, Medan, Padang, Pekanbaru, and Palembang to empower more Indonesian women.

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