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DBS Indonesia Supports The Wider Community To Feel Confident In Taking Investment And Business Opportunities

Bank DBS Indonesia is committed to understanding and identifying customer needs through various research. Its latest research has found a change in the need for wealth or wealth management, one of which is a shift in the definition of wealth in the affluent segment, which previously only covered personal finances but now also includes business financial aspects. Therefore, wealth management partners are required to have a vision and capabilities that support both aspects.

In addition, the Customer Immersion study for the priority and private banking segments of Bank DBS Indonesia in 2024 highlights the dominance of the affluent segment in Indonesia, which includes 66 percent business owners, followed by 16 percent private employees and 15 percent professionals.

Other findings show that these three retail, priority, and private banking segments have common needs in seeking partners who can provide guidance and discuss investment and business opportunities, especially for priority and private banking.

However, they face different challenges. For the retail segment, investment is considered too complicated to understand. While the priority banking segment admits to having difficulty finding reliable partners to support growth in every aspect of life (financial, business, and personal growth). Meanwhile, the private banking segment faces the complexity of information amid the busyness of strengthening business while preparing the next generation. In its efforts to support all segments, Bank DBS Indonesia presents personalized solutions tailored to the profile of each segment so that customers can 'Be Confident. Be More of You.' This solution includes local and regional insights, the international network of Bank DBS, business and investment banking services (Consumer Banking Group and Institutional Banking Group), and insights sharpened by Artificial Intelligence. Bank DBS Indonesia is always pushing for wealth penetration by increasing financial literacy and expanding access to investment products within the digibank by DBS ecosystem alongside non-banking partners in the wealth technology sector. This partnership will continue to expand in 2025 to accelerate wealth growth at Bank DBS Indonesia. Bank DBS Indonesia understands the different wealth needs for each segment, so we address them from the start by providing unique solutions so they can Be Confident. Be More of You. For digibank by DBS customers, Bank DBS Indonesia supports them in navigating the future wisely.

For the DBS Treasures segment, we equip them with the necessary tools to seize all opportunities, big or small. Meanwhile, for the DBS Treasures Private Client segment, Bank DBS Indonesia provides various solutions for customers to solidify their legacy across generations," said Director Consumer Banking of PT Bank DBS Indonesia, Melfrida Gultom.

In supporting these customer aspirations, Bank DBS Indonesia implements a One Bank Solution approach, a holistic solution to facilitate customers in accessing banking services through a single gateway:

1. Local and regional insights: in dynamic market conditions, Bank DBS Indonesia captures every signal, no matter how small, and turns it into an opportunity with the support of regional expert teams; Chief Investment Office (CIO) and sharpened by expert teams in each country to design personalized wealth management strategies for each customer.

2. Bank DBS international network: for banking access, transactions, and lifestyle.

3. Business and investment banking services: connecting customers with the Bank DBS network to support business expansion and wealth development.

4. Sharpened insights through Artificial Intelligence (based on market data, profiles, and customer behavior characteristics): momentum-based analysis specifically designed for each customer.

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Tag: CIO DBS Indonesia Financial Aspects Melfrida Gultom