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The Indonesian Express
business
Dok/FIF Group
Get Ready, Bali Residents! FIFGROUP Is Bringing The City Exploration 2024 Event To GWK
Monday, 12 Aug 2024
FIFGROUP, a subsidiary of PT Astra International Tbk, is gearing up for its FIFGROUP City Exploration 2024 program, making a splash at the Merdeka Festival in Garuda Wisnu Kencana (GWK), Bali. The FIFGROUP City Exploration booth will be open from August 13 to 17, 2024, showcasing its five service brands: FIFASTRA, SPEKTRA, DANASTRA, FINATRA, and AMITRA. Recently, FIFGROUP City Exploration (FJK) had a successful run at the F8 Makassar event from July 24 to 28, 2024, attracting over 3,000 visitors with various promotions, contests, and games. This initiative aims to boost brand awareness for FIFGROUP as a one-stop solution for all financing needs. The FJK Bali 2024 event is part of FIFGROUP's 35th anniversary celebration, designed to enhance sales channel activation through engaging sales programs. Attendees can look forward to exciting promotions, competitions, and fun games with prizes. Johannes Paulus Prasetya, Senior Analyst of Marketing Communication and Control at FIFGROUP, stated, “FIFGROUP is committed to supporting the creative economy. Earlier this year, we hosted the LOCALICIOUS culinary event from May 23 to 26 in Jakarta, featuring numerous food vendors and entertainment from well-known Indonesian artists.” He added, “With the FIFGROUP City Exploration (FJK) 2024 program, we’re excited to bring our services closer to communities across Indonesia.” Leading up to August 13, 2024, FJK Bali will kick off with a pre-activity called “Food Package Giveaway,” where customers in the Denpasar and Kuta areas can pay just Rp35 using AstraPay. Throughout the entire FIFGROUP Jelajah Kota (FJK) 2024 event, the company, in partnership with Astra Financial, is proud to be the Official Financial Services provider for the Indonesian Football Association (PSSI). They’re dedicated to improving the lives of the community in line with their mission. FJK Bali 2024 Brings Exciting Promotions During the FIFGROUP Jelajah Kota (FJK) program, the company is hosting a variety of activities, including games, entertainment, music, financing services, and daily exciting promotions throughout the event. With the tagline “One Solution for All Financing Needs,” FIFGROUP showcases its five brand services: FIFASTRA for Honda motorcycle financing, SPEKTRA for gadgets, electronics, and home appliances, and DANASTRA for multipurpose financing. Additionally, there’s FINATRA, which offers productive financing for micro businesses, and AMITRA, focusing on Hajj financing, Umrah packages, and other Sharia-compliant products. Participants in Bali will enjoy a range of conveniences and benefits through special promotional programs exclusive to this event.
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