business

Shopee Teams Up With Prilly, Dara, And Mine Perfumery To Celebrate Independence Day With A Lot Of Enthusiasm

The rapid advancement of technology is opening up tons of opportunities for people to get creative and innovate, boosting local cultural potential. With the excitement surrounding Indonesia's 79th Independence Day, Shopee is inviting users to celebrate local spirit in various ways. This independence month is often a time for everyone, especially the youth, to keep creating and finding new ways to contribute to the ongoing fight for freedom in the digital age. From filmmakers and musicians incorporating cultural elements into their work to content creators showcasing local potential on social media, and entrepreneurs innovating with high-quality local products, the energy is palpable. Shopee is also committed to providing features and programs that help local businesses thrive sustainably while making it easier for users to shop for local products. Putri Lukman, Director of Business (Fashion & FMCG) at Shopee Indonesia, shared, “Shopee is proud to accompany the community in celebrating Indonesia's 79th Independence Day. In line with our mission to enhance the quality of life for all users through technology, we view independence as equal access for everyone to achieve their dreams. Since launching in Indonesia, Shopee has created inclusive access to empower more local entrepreneurs. In fact, 93% of transactions on our platform in 2023 came from local products. Additionally, features and programs like Shopee Pilih Lokal are tangible support for local entrepreneurs, giving them a stage and increasing exposure for many outstanding local products. This innovation has already seen over 29 million visits to the Shopee Pilih Lokal page in the first half of 2024.”

In the event titled "Celebrate Local Spirit in the Digital Era with Shopee," Shopee invited Prilly Latuconsina, Dara Sarasvati, and the local brand MINE. Perfumery to share their inspiring stories about how they contribute to the spirit of independence through various roles. They also highlighted how they utilize Shopee's innovations to support their creative endeavors and contributions.

For Prilly Latuconsina, understanding and loving local wisdom is the first step to preserving local cultural values in this digital age. Aware of her role as an actress and public figure, Prilly is increasingly committed to raising awareness about the importance of preserving local culture. She does this not just through her film roles but also by promoting cultural values through the films she produces.

"In celebrating local spirit, I have my own ways. Both professionally and personally, I collaborate to showcase the beauty of Indonesia's tourist destinations, build collective movements that are aware of social and cultural issues, and introduce languages or customs through clothing when my films are featured at international festivals.

Moreover, I realize that as a public figure, I can use social media to keep raising awareness about the importance of preserving culture in this digital era. There are many ways to do this, like sharing the local brands I use for clothing or beauty products.

With my busy schedule, I rely on Shopee as my go-to for everything, whether it's for home essentials, outfits for shoots, traditional accessories for gala premieres or film festivals, or even local snacks to munch on between activities.

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Tag: Dara Mine Perfumery Prilly Shopee