business

Sinar Mas Land Showcases A Fresh Concept With The New SOHO Signature Tower At Upper West BSD City

Flexibility and effectiveness are essential for today’s business players in managing their operations. The Small Office Home Office (SOHO) concept has emerged to meet the needs of professionals, executives, and young entrepreneurs who want to live and work in the same space. To cater to the growing demand for SOHOs and to build on the success of their first sold-out tower, Sinar Mas Land is launching the SOHO Signature Tower in Upper West BSD City. Developed by Sinar Mas Land and PT Dwijaya Karya, Upper West BSD is the first mixed-use development in BSD City, integrating four different concepts. Besides offering the highly sought-after SOHO units, Upper West BSD also features lifestyle grounds, loft living, and apartments. The newly released SOHO Signature is the second tower in Upper West, boasting meeting lounges on every floor for residents to enjoy relaxed and private meeting spaces. This tower is exclusive, with only 10 units available per floor. James Wijaya, Director of Upper West, mentioned, “Upper West consists of two towers: North and SOHO Signature. The North tower’s SOHOs are completely sold out, and construction is 90% complete. We plan to hand over to consumers in the fourth quarter of 2024. Currently, we are exclusively marketing the second tower, SOHO Signature, in limited quantities. Upper West is a great choice for living, business, and investment in BSD City. We believe that, following the success of the previous tower, SOHO Signature will receive a positive response from consumers.” Designed by Singaporean architecture firm AEDAS, the SOHO Signature Tower offers various unit types ranging from 78-80 m2 to 143-155 m2, each featuring a balcony with views of the modern and lush BSD City skyline.

Upper West is all about the vibe of “Live - Play - Earn Money.” It’s not just a comfy place to live; residents can dive into business activities and jobs while enjoying a bunch of entertainment options thanks to its integrated facilities. The lifestyle area will feature popular spots like Putien, Butler’s Steak, NOB, Gion Sushi, and many more.

Residents at Upper West can also take advantage of interactive amenities designed for community engagement, including a Creator Room for content creators, a Communal Kitchen and Experimental Resto for food enthusiasts, and an Experience Lounge for events or meetings. Plus, there’s a Collaborative Space, Day Care Center, Nature and Retreat Terrace, Games Room, Barbeque Pavilion, Wellness and Yoga Terrace, Fitness Center, Infinity Pool, Refreshment Room, and Sky Pods.

Located right in the heart of the Central Business District (CBD) of BSD City, Upper West is next to AEON Mall, Digital Hub, and BSD Green Office Park, which houses Grha Unilever, Traveloka Campus, Monash University, Sinar Mas Land Plaza, MyRepublic Plaza, and The Breeze.

Being in the center of BSD City means residents are close to shopping and entertainment spots like QBIG, The Barn, Grand Lucky Superstore, Eastvara, and RANS Nusantara Hebat, along with modern traditional markets like Pasar Modern BSD City and Pasar Modern Intermoda.

This residence is also backed by educational facilities in BSD City, ranging from kindergartens to national and international universities like Sinarmas World Academy, Jakarta Nanyang School, and Universitas Prasetiya Mulya, along with healthcare options like Eka Hospital.

The strategic location of Upper West makes it super easy for residents to access the Serpong-Balaraja (Serbaraja) Toll Road, Jakarta-Serpong Toll, Cinere-Serpong Toll, and Jakarta-Merak/Kebon Jeruk Toll, all connected to the JORR 2/Pondok Indah Toll, Soekarno-Hatta Airport Toll, Jagorawi Toll, and other toll roads across Java.

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Tag: BSD City Sinar Mas Land SOHO